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Upcoming Events

  • Annie's Case Study w/ Emily Rancer & GMA Year-End Celebration
    Annie's Case Study w/ Emily Rancer & GMA Year-End Celebration
    This event is being postponed - stay tuned!
    Room TBD - Downtown Campus
    This event is being postponed - stay tuned!
    Room TBD - Downtown Campus, 101 Howard St, San Francisco, CA 94105, USA
    This event is being postponed - stay tuned!
    Room TBD - Downtown Campus, 101 Howard St, San Francisco, CA 94105, USA
    Join GMA's last event starring Emily Rancer (who is a Commercial Brand Development Director at SC Johnson) who will talk about brand management and the consumer packaged goods industry, followed by an interactive case study involving Annie's Mac n Cheese. Food provided!

Consumer Insights with Matt Collins â€‹

May 28th, 12:00 PM - 1:00 PM

Interested in working in the entertainment industry? 

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Join us with Matt Collins who will share his experience in market research/consumer insights at Sony Pictures.

 

Matt is the Director, Strategic Marketing & Research at Sony Pictures. He graduated with a BBA in Marketing, English at the College of William and Mary and has worked at Penn Schoen Berland and MarketCast.  His background is focused on conducting primary research for movies, streaming, T.V., and video games. 

 

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Check back later for the registration link!

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How to be the Voice of the Customer (VoC) with Robin Carew

June 4th |12 PM - 1 PM

Gain tips on how to be the voice of the customer with Robin Carew. Robin is the Director of VOC at a financial service company, Personal Capital. 

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She has experience in bridging business and technology, specializing in customer feedback (VoC), CX, business intelligence, and reporting. Highly motivated by opportunities to help influence positive change by leveraging insights (not just data). 

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Check back later for the Zoom link! 

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What it's like working at a SaaS company with Anne Ting

June 18th  |12 PM - 1 PM

Join us with Anne Ting who will share her experience working at a SaaS company, Totango, as the Sr. Vice President of Marketing. 

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Anne has developed and implemented a quantitative decision-making framework (“RIFLE”) that has led to hundreds of millions in ARR, 5 enterprise acquisitions, and 1 unicorn. 

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She graduated with a BA and MBA at Standford and has worked for top companies like Bain & Company, Unity Technologies, Tellme Networks, and Motorola. 

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Check back later for the registration link!

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The Journey to becoming a Product Marketer for Fitbit at Google

June 25th |12 PM - 1 PM

Dennis Hsu is a product marketer for Fitbit trackers at Google. He is a marketing leader and general manager with a passion for solving consumer and business problems. 

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Dennis graduated from the University of Michigan with a BBA in Computer Information Systems and received his MBA in marketing at Michigan as well. His diverse experience includes consumer technology, CPG, higher education, and healthcare. He has worked at top companies such as The Kraft Heinz Company, Kellog, Elie Lilly and Company, and FitBit. 

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Check back later for the registration link!

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GMA Social Event 

Friday, April 2nd

12:00 PM - 1:00PM 

Network with fellow graduate students & learn more about our marketing-centered consulting project lined up for spring.

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23andMe

Eric Rasmussen in Conversation with USF About the Power of Real Insights

Friday, April 9th

12:00 PM - 1:00PM 

Join our Master of Science in Marketing Intelligence program and graduate marketing association for an exciting discussion on the power of insights. Eric Rasmussen, head of consumer insights at 23andMe, will be interviewed by Program Director John O'Meara.

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Can't attend? Please register and we'll send you a link to the recording!

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Social Media Careers Pop-In on Zoom

Thursday, March 11

11:30-1:00 

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This virtual networking/recruiting event is for social media career-minded students of all majors who are interested in this field. 6 to 8 companies recruiting for social media jobs and internships will be attending. They will provide quick 10- to 15-minute overviews of their companies, their opportunities, and how to apply. You can attend the entire session, or pop in and out anytime to see specific employers. 

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THE LION INSIDE

February 26th |12 PM - 1 PM

Unleash your personal brand and thought leadership in a digital marketplace. Join us with Chris Perry to build your LinkedIn network and develop your personal brand to stand out to recruiters. 

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